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Indispensable: How to Become the Company That Your Customers Cant Live Without

Indispensable: How to Become the Company That Your Customers Cant Live Without
Author: 
Genre: 
Language: 
ASIN: 
B006LM3490
Pages: 
885
Published: 
Rating: 
9

A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how

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